Video games helping to influence new car buyers

Carmakers are increasingly becoming aware of the influence video games are starting to have on the buying habits of new car buyers. In fact, according to a new report, video games have become as culturally pervasive as movies. More importantly, the report also claims that being able to race with a particular car in a game will have a stronger affect on an individual’s desire to purchase that car than if they simply watched a television advertisement for it. The Financial Post has reported on an experiment conducted at Carleton University in Canada.