Nissan recently launched the Infiniti brand in Europe, but as the automaker discovered when it began selling it's premium wares in the U.S., there's more to competing with the Germans than just building quality automobiles.
In an attempt to bolster its image abroad, Infiniti has tapped Louis Vuitton to produce a bespoke line of luggage for a yet-to-be-disclosed concept bound for the Geneva Motor Show. Infiniti's press release (below the fold) doesn't divulge much about the concept, only saying that it "will be a celebration of Infiniti and its [20-year history] as a creator of performance cars. But equally it will be an inspiring exploration into the brand's future."
We haven't been able to get a hold of an Infiniti spokesperson for a comment, so speculation about the concept begins below
Wednesday, May 13, 2009
Infiniti concept cometh with Louis Vuitton luggage
9:10 AM
Posted by
sato
Subscribe to:
Post Comments (Atom)
0 comments:
Post a Comment